Findable is a supercharged organic SEO studio. Allowing you to target thousands of keywords your customers are searching for, Findable’s programmatic SEO solution helps you get found faster. Working with Findable, you can get your organic SEO working for you faster than ever before. But what is organic SEO? And how does it differ from paid SEO (Search Engine Marketing or SEM)?
What is organic SEO?
Organic SEO refers to the methods used to obtain a natural placement on organic search engine results pages (SERPs). It involves various strategies like keyword research and usage, link building, and content creation. The simple idea here being that if you naturally align yourself with search engines’ algorithms, they will be more friendly to your content, boosting your visibility and ranking 🧪
Is organic SEO free?
Organic SEO's advantage lies in its cost-effectiveness. Unlike paid search where costs accrue with each click on your ad, organic search optimisations yield ongoing benefits without additional expenses. Getting your organic SEO up and running, however, can require an initial outlay of time, money, and effort.
How much does organic SEO cost?
Organic SEO costs vary based on the intensity of your strategy, if you’re using an agency, or if you’re doing it yourself. You can grind at organic SEO for free, or spend between $1,500 and $5,000 per month for a lower-priced agency.
What is an organic SEO consultant?
An organic SEO consultant focuses on enhancing a client’s online visibility through natural search strategies. This involves analysing, implementing, and refining various actions to improve search rankings and drive organic traffic.
What are some free tools for SEO?
The best SEO tools for beginners are often free and include: Google Analytics or GA4 for tracking traffic, conversions, and user behaviour; Google Search Console for tracking indexing, SEO ranking, and click-through rate; and ChatGPT for coming up with ideas for keywords and content topics.
What is paid SEO?
Otherwise known as Search Engine Marketing or SEM, Paid SEO revolves around paying for advertising spots on search engine results pages. It's typically faster at bringing in traffic but requires ongoing financial input. Once you stop paying for these ads, the traffic associated with them usually disappears.
That being said, paid SEO can leave a lingering positive effect on your page if done successfully. If Google sees that people have been clicking through to your site, spending time on it and finding value from it, you may see a boost in your SEO that lingers long after the paid campaign gets switched off.
What is the difference between organic and paid SEO?
The primary difference between organic and paid SEO (Search Engine Marketing or SEM) lies in their approach and impact. Paid SEO can be a great way to get your website to the top of the search results ASAP, but only for as long as you run your ad campaign.
Organic SEO, in contrast, is more of a long-term investment. It focuses on building a strong foundation for your website through quality content, an effective user interface, and a robust backlink profile. The results of organic SEO might take longer to materialise, but they tend to be more sustainable and credible in the long run.
Is organic or paid SEO better?
While both organic and paid SEO have their roles in a comprehensive digital marketing strategy, the enduring value of organic SEO cannot be overstated. It’s a crucial aspect of building a credible online presence. The choice between organic and paid SEO ultimately depends on your business goals, timeframes and budget.
The Findable Approach to Organic SEO
Findable's approach to organic SEO is unique and potent. By utilising programmatic SEO (pSEO), Findable allows you to target and optimise for a vast array of relevant keywords efficiently. This method significantly speeds up the process of organic SEO, making your website more visible to your target audience much faster than traditional SEO tactics.
Findable’s pSEO offers a more data-driven approach. It leverages the power of automation and advanced algorithms to create a multitude of highly targeted web pages. These pages are designed to rank for specific, long-tail keywords that your customers are searching for, thereby increasing your site's visibility and potential for higher conversion rates.
What is pSEO?
Programmatic SEO (pSEO) is an advanced approach, combining data, automation, and strategic keyword targeting to generate and optimise a multitude of web pages at scale. It’s a powerful method for enhancing online visibility and driving targeted traffic efficiently. To learn more, read our ‘The Magic of Programmatic SEO’ article.
Is pSEO expensive?
Programmatic SEO can vary in cost, depending on the complexity and scale of the campaign. While it can be more budget-friendly than traditional SEO methods due to its automation and scalability, initial setup and ongoing management may require some investment.
Our mission at Findable is to remove these cost barriers and make pSEO accessible to businesses of all sizes and budgets. Our tools also mean that anyone—even those with almost no technical know-how—can start programmatically generating pages and improving their search rank. each out to our team to learn more.
