Best Keyword Research Tools for pSEO

Every good SEO strategy starts with some basic keyword research. The more you know about what your users are searching for, the more likely you are to reach them with your content.

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Keywords Everywhere

Keywords Everywhere is a freemium Chrome extension that assists over 1.6 million users with online marketing. It provides a comprehensive keyword tool for users to enhance their online presence and marketing strategies. The extension offers both free and paid versions to cater to different user needs.
Free
$
$
€
1.75
–
$
€
25
Per Month

Pros:

  1. Supports a wide range of platforms (Google, YouTube, Bing, Amazon, eBay, Etsy, Instagram, Pinterest).
  2. Provides a comprehensive toolkit for SEO, content marketing, and competitor research.
  3. Offers insights into social media metrics and trends.
  4. Allows for passive SEO insights while browsing.
  5. Helps discover high search intent keywords for eCommerce platforms.

Cons:

  1. Requires installation on a browser, limiting accessibility across devices.
  2. Focus mainly on English-speaking markets.
  3. Can use credits passively if not disabled when the user isn't performing keyword research.
Check it Out!

Mangools KWFinder

KWFinder is a keyword research tool that helps users find the best keywords for SEO purposes. It provides a comprehensive approach to keyword search and research, offering both free and paid options to discover and analyze keywords with business potential.
Free
$
$
€
19.9
–
$
€
89.9
Per Month

Pros:

  1. User-friendly interface
  2. Exact search volumes and historical data
  3. Local SEO research capabilities
  4. Competitive keyword research tool
  5. Affordable pricing

Cons:

  1. Limited free lookups per day
  2. May not suit advanced users seeking very in-depth analysis
  3. Relies on approximate keyword difficulty scores
  4. Fewer features than some comprehensive, all-in-one SEO platforms
  5. Focus mainly on keyword research, less on other SEO aspects
Check it Out!

Ubersuggest

Ubersuggest by Neil Patel is a powerful keyword research tool that helps users generate new keyword ideas, analyze competitor keywords, and track their own rankings. It provides insights into search volume, competition level, and keyword difficulty to optimize SEO strategies effectively.
Free
$
$
€
29
–
$
€
99
Per Month

Pros:

  1. SEO Analysis, clearly shown and prioritised
  2. Keyword suggestions with monthly volume
  3. Cheaper than comparable tools
  4. Offers both subscriptions and a heavily discounted lifetime plan
  5. Onboarding process is easy to get started

Cons:

  1. Poor results for keyword research in languages other than English.
  2. User interface loads slowly and has been criticised as containing too many graphical elements
  3. No automated reporting or ability to export reports.
  4. Some inaccurate data reporting
Check it Out!

SEMrush

SEMrush offers a comprehensive suite of digital marketing tools to improve online visibility and SEO. With their all-in-one tool suite and reports, marketers can enhance SEO, PPC, and social media marketing to grow their online presence and scale their businesses.
Free
$
$
€
129.95
–
$
€
499.95
Per Month

Pros:

  1. Comprehensive SEO dashboard
  2. Large database for keyword research.
  3. Technical SEO audits and SERP tracking.
  4. Offers competitor marketing strategy analysis.
  5. PPC and social media marketing support.

Cons:

  1. Can be overwhelming for beginners.
  2. Suboptimal API integrations.
  3. Many important features are locked behind higher plans.
  4. High cost for small businesses, especially when compared to other SEO tools.
  5. Can be complex to integrate with other tools.
Check it Out!

Answer The Public

AnswerThePublic is a search listening solution designed for businesses of all sizes in various industry segments, including SEO and paid media. It provides users with raw search insights directly from customers' minds and offers both free and paid plans for monitoring new trends and insights in search queries.
Free
$
$
€
9
–
$
€
79
Per Month

Pros:

  1. Allows users to mine for relevant search topics
  2. Visualises data and allows the data to be exported as a high-resolution image
  3. Invite as many team members as you want to your workspace
  4. Hide unwanted suggestions from the search results
  5. Great for comparison research for programmatic SEO, helping you find all of the relevant comparison keywords, such as and, versus, or, like.

Cons:

  1. No ability to directly export to Excel
  2. Premium plans may be prohibitively expensive for some users, starting from $99 per month.
  3. Doesn't specify exact keywords
Check it Out!

LowFruits

LowFruits is a keyword research tool designed for niche websites, helping users identify low-DA websites and forums ranking for specific keywords. It provides detailed insights into weak websites ranking high and offers features like bulk SERP analysis and fresh SERP data updates. With LowFruits, users can improve their keyword strategy and enhance their website's SEO performance.
Free
$
$
€
249
–
$
€
749
Per Year

Pros:

  1. Competitively priced, significantly lower than alternatives like SEMrush
  2. Pay-as-you-go pricing model means you only pay for what you need. Subscription model also available.
  3. Easy to use compared to other tools.
  4. Includes useful extras like bulk imports, lists, and shareable reports.

Cons:

  1. No ability to analyse backlinks
  2. No features for website crawling or auditing.
  3. Doesn’t provide complete ranking/indexation data for your own site.
  4. No API or integration options.
  5. Limited keyword filters and controls compared to larger SEO tools.
Check it Out!

Ahrefs

Ahrefs is an all-in-one SEO toolset that helps users analyze competitors, audit and optimize websites, find keywords, and discover content ideas. It provides actionable insights for enhancing SEO strategies and uncovering marketing opportunities with just a few clicks. Additionally, Ahrefs focuses on creating useful content and making it accessible to help users improve their online presence.
Free
$
$
€
99
–
$
€
999
Per Month

Pros:

  1. Comprehensive all-in-one SEO toolkit.
  2. Large, trusted database for SEO metrics.
  3. Extensive web crawling capabilities.
  4. Access to educational materials and courses.
  5. High-quality customer support and community access.

Cons:

  1. May be overwhelming for SEO beginners.
  2. Costly monthly subscriptions.
  3. Additional credits and feature addons can increase charges significantly.
  4. API access available only as an addon for most plans.
Check it Out!
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